adidas floating tennis court

adidas built a floating tennis court in a bid to raise awareness about the amount of plastic entering our ocean.

With the equivalent of 1400 dump trucks of plastic entering our oceans every day, the image of creatures such as the flatback turtle ingesting plastic, is a sobering reality. In fact, at this rate, by 2050 oceans will contain more plastic than fish.

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Working with the Great Barrier Reef Marine Park Authority, adidas called on Australian sporting personalities to step aboard a full-sized sustainable ocean tennis court atop of a barge in the middle of the Great Barrier Reef.

Ahead of the Australian Open and in ,a bid to slow plastic waste entering our oceans, adidas has launched its new Tennis apparel range – a buzzy, sustainable line made in part with Parley Ocean Plastic, and entirely inspired by the Great Barrier Reef’s colours; striking coral reds seeping into deep, royal blues.

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“We collect plastic off coastal communities before it goes into the oceans and turn it into yarn,” explains adidas’ Pacific Senior Director of Brand Shannon Morgan, a method adidas has been adopting since 2015 when it announced its partnership with ocean warriors Parley. “You’ll see our athletes in the range on the court at the Australian Open. We’re using a sporting event – the biggest in our backyard – to really showcase the beauty of the reef.”

Source | Grazia Magazine

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Laura

7th February 2022