25 Years in Business, and in Many Ways, It Feels Like We’re Just Getting Started.

Twenty-five years. A quarter of a century. That’s how long Briggs Hillier has been shaping the design industry, and yet, in many ways, it still feels like we’re just getting started.

Back in 2000, when the world was celebrating a new millennium, Jenny Hillier and Adrian Briggs didn’t just start a business; they built something that mattered to them – and it turns out what they had built mattered to other people, too.

They created a design studio that was different – a studio run by designers. Design would flow through every part of the process, where designers could be creators, innovators, and strategic thinkers. Designers were more connected to their craft, to their vision, and to their clients.

As Managing Director and Creative Director, they led the company through its early days, delivering ‘strategy-first’ design with results that spoke for themselves, navigating challenges, seizing opportunities, and setting the foundation for what Briggs Hillier is today – a leading strategic design studio creating environments for global brands. From day one, success was always about real results – commercial impact, brand growth, customer engagement. Design that works as beautifully as it looks.

A Business Doesn’t Make It To 25 Years Without Its Defining Moments

Reaching 25 years isn’t just about longevity – it’s about the moments that shaped us. The turning points that defined who we are. The firsts, the breakthroughs, and the unexpected leaps.

Our first client was Schuh, who remains a valued partner to this day. That kind of long-term partnership isn’t just something we’re proud of; it’s something we strive to build with each and every one of our clients. Our first global design concept for HP proved that our strategic approach to design could resonate globally.

Then came the launch of Snapshot. What started as an internal newsletter to spark creativity and keep the team up-to-date with global trends grew into a respected publication that’s still going strong ten years on, offering valuable inspiration and insight that help inform our clients’ strategies.

Our first global store audits for adidas took us from London and Paris to New York and Shanghai, putting our team in the heart of the world’s most influential retail cities. And our move into the leisure sector with JD Gyms expanded our expertise into new territory. Every opportunity, every challenge we said yes to, those are the moments that shaped us.

Our marketing moments have been… interesting. Message in a Bottle, Shades of Colour, A3 Wordsearch, Sweet FA. We have some great stories. The best? Maybe the peas. It’s as random as it sounds but it sparked conversation! Remember to ask us about it next time.

These Milestones Were Never Just About Success, They Were About Values, Vision, and People. No Business Makes It to 25 Years Alone.

No company thrives for 25 years without the people who believe in it. None of these milestones would have been possible without the talented team behind us, whose commitment and passion have been a driving force of our success. Our studio is now 30 strong, made up of designers and industry experts, all united by a collective vision and shared values. Many have been with us for 5, 10, even 15 years, having joined us early in their careers or straight out of university.

Our growth as a team has been just as defining as anything else. Recently, we celebrated several internal promotions, reinforcing our commitment to investing in our leadership team. Recognising and rewarding the people who make Briggs Hillier what it is today has been one of our proudest achievements.

To our clients and partners – your trust, collaboration, and challenges have pushed us to be better. Every project, every conversation, every partnership has played a role in defining our journey.

What’s Next? Everything.

We’re not celebrating 25 years of the past – we’re launching into the next 25 years of possibility. And we’re just getting started.

Looking ahead, we’re focused on honing in on what we do best: creating world-class, strategic-led concepts for global brands. We’re pushing into new markets and translating our expertise across sectors. We’re investing in the next generation through our successful next generation initiative where we work closely with universities to develop design graduates into design experts – passing on a wealth of knowledge to the rising stars of today and the industry’s leaders of tomorrow.

This moment feels different – not like an ending, but a beginning. Growth isn’t just on the horizon; it’s already happening. We step into the next 25 years with confidence, clarity, and an unshakable sense of who we are.

We’re ready to lead, inspired to design, and already writing our next chapter.

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