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How we work

Straight talking and hands-on, we create brand and retail experiences that work.

We listen to our clients. We get inside their brand, establish the project objectives and define the parameters within which to work. We then develop the brief, project process and timelines with key milestones.

Listen

Reviewing all touch points of the brand, we explore what works, what doesn’t work and the positioning amongst competitors. We then develop a clear strategy, ensuring consistency is maintained across all channels.

Explore

Built on a foundation of research and strategy, we go through a step by step creative process. Working collaboratively with our clients we keep an open line of communication with regular meetings and updates.

Create

Our delivery team ensures concepts are effectively implemented from design development and prototyping to full roll-out, ensuring the integrity of the design is maintained all the way.

Implement

How we work

Straight talking and hands-on, we create brand and retail experiences that work.

Listen

We listen to our clients. We get inside their brand, establish the project objectives and define the parameters within which to work. We then develop the brief, project process and timelines with key milestones.

Explore

Reviewing all touch points of the brand, we explore what works, what doesn’t work and the positioning amongst competitors. We then develop a clear strategy, ensuring consistency is maintained across all channels.

Create

Built on a foundation of research and strategy, we go through a step by step creative process. Working collaboratively with our clients we keep an open line of communication with regular meetings and updates.

Implement

Our delivery team ensures concepts are effectively implemented from design development and prototyping to full roll-out, ensuring the integrity of the design is maintained all the way.

What we do

Retail interiors. Branded space. Digital & In-Store Communications. Brand & Retail Guidelines. Exhibitions.

  • Retail insights
  • Store reviews
  • Competitor research
  • Customer research and analysis
  • Shopper interviews

Research

  • Brand positioning
  • Brand architecture
  • Communications hierarchy
  • Digital strategy
  • Category management
  • Shopper navigation

Strategy

  • New store concepts
  • Concept development
  • Design development
  • Brand creation
  • Brand evolution
  • Digital content

Creative

  • Project management
  • Design management
  • Concept application
  • Concept roll-out
  • Prototype management
  • Value engineering

Deliver

What we do

Retail interiors. Branded space. Digital & In-Store Communications. Brand & Retail Guidelines. Exhibitions.

Research

  • Retail insights
  • Store reviews
  • Competitor research
  • Customer research and analysis
  • Shopper interviews

Strategy

  • Brand positioning
  • Brand architecture
  • Communications hierarchy
  • Digital strategy
  • Category management
  • Shopper navigation

Creative

  • New store concepts
  • Concept development
  • Design development
  • Brand creation
  • Brand evolution
  • Digital content

Deliver

  • Project management
  • Design management
  • Concept application
  • Concept roll-out
  • Prototype management
  • Value engineering

Our Clients

  • Adidas
  • Animal
  • Argos
  • Asics
  • Bank
  • Barbour
  • Blacks
  • Comet
  • Cornish Bakehouse
  • Cycle Surgery
  • Dixons Retail
  • Ernest Jones
  • Fitaihi
  • FitCo
  • Go
  • Goretex
  • Harrods
  • HP
  • H.Samuel
  • JD
  • JD Gym
  • Kangol
  • Kookai
  • Lacoste
  • Lakeland
  • Logo
  • M&Co
  • Micro Anvika
  • Nike
  • Open
  • Reebok
  • River Island
  • Red or Dead
  • Saint-Gobain
  • Schuh
  • Speedo
  • Topman
  • Trespass
  • Ultimate Outdoors
  • Van Heusen
    • The strategic research Briggs Hillier carried out for adidas, was comprehensive, clearly presented and overall exceeded our expectations. The findings not only highlighted valuable new insight, but also provided hard evidence to support planned strategies. What sets Briggs Hillier apart is their ability to combine strategic research with their in-depth knowledge of wholesale retail, to deliver creative branded space that delivers the needs of both brands and retailers.

      Barry Moore - Director, Brand Marketing - adidas

    • Over the last 15 years, Briggs Hillier have played a fundamental role in the creation and the roll-out of schuh store concepts. More recently as the designers behind the award winning ‘schuh kids’ store concept, Briggs Hillier have always demonstrated a deep understanding of the schuh business and the need to combine creativity with practical requirements to achieve commercial success. Throughout the last 15 years Briggs Hillier have grown as a business alongside schuh and are a trusted and valuable partner who consistently deliver a high standard of work.

      Scott Renton - Head of Store Development - schuh

    • Briggs Hillier have an ability to get in between the lines of a brief and apply solid, practical retail solutions. Their diverse and talented team places them in a unique position of being able to work across a number of different fascia types, while addressing each of their individual creative and operational needs. Drive and commitment is a culture at Briggs Hiller and working with them feels almost like an in-house team who share the common goals of the business.

      Chris Rowan – COO - Blacks

    Meet the team

    Kayleigh - Senior Designer

    Kayleigh

    Senior Designer

    Adam - Senior Designer

    Adam

    Senior Designer

    Jenny Hillier - Managing Director

    Jenny Hillier

    Managing Director

    Jenny Hillier

    Managing Director

    A strategic thinker with a deep understanding of brands and shopper behaviour, Jenny leads our insights and marketing team. Behind many of our research projects, Jenny’s experience and thought- provoking insight is highly valued by clients. Jenny is also responsible for the direction and development of the company and works to promote the Briggs Hillier name around the world.

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    Nick - Senior PM

    Nick

    Senior PM

    Becci - Designer

    Becci

    Designer

    Dave - Senior Designer

    Dave

    Senior Designer

    Sam - Designer

    Sam

    Designer

    Placeholder
    Adrian Briggs - Creative Director

    Adrian Briggs

    Creative Director

    Adrian Briggs

    Creative Director

    A highly respected creative with a balanced visual and commercial approach, Adrian spearheads our creative team. He has a unique ability to ‘get inside’ a brand, forging strategic design direction and seeing it through into effective retail design solutions. As the driving force behind many of our renowned projects, Adrian regularly travels international retail markets and has built a vast, invaluable, retail knowledge.

    Lucy - Office Manager

    Lucy

    Office Manager

    Danielle - Research & Insights

    Danielle

    Research & Insights

    Katie - Designer

    Katie

    Designer

    Craig - Projects

    Craig

    Projects

    Rachel - Finance

    Rachel

    Finance

    Fiona - Designer

    Fiona

    Designer

    Paul - CAD Designer

    Paul

    CAD Designer

    Nawshad - Designer

    Nawshad

    Designer

    Olivia - Senior Designer

    Olivia

    Senior Designer

    Katy - Senior Brand Manager

    Katy

    Senior Brand Manager

    Matt - Designer

    Matt

    Designer

    Get in Touch

    Call: +44 (0)1455 233 809

    e-mail: hello@briggshillier.com

    Visit: directions

    Recent Awards

    RetailWeek Interiors Awards 2013 Finalist

    Finalists in the Retail Week Interiors Awards 2013 in the categories ‘Best Small Store’ and ‘Non Food Design Of The Year’ for our schuh kids store concept

    Winners of the 'Flagship & Store' category for the 2013 POPAI Awards for our schuh kids store concept.

    RetailWeek Interiors Awards 2010

    Winners of Retail Week Interiors Awards ‘Fashion Retail Interior of the Year’ and the grand prix ‘UK Retail Interior of the Year’ in 2010.

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