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We listen to our clients. We get inside their brand, establish the project objectives and define the parameters within which to work. We then develop the brief, project process and timelines with key milestones.
Reviewing all touch points of the brand, we explore what works, what doesn’t work and the positioning amongst competitors. We then develop a clear strategy, ensuring consistency is maintained across all channels.
Built on a foundation of research and strategy, we go through a step by step creative process. Working collaboratively with our clients we keep an open line of communication with regular meetings and updates.
Our delivery team ensures concepts are effectively implemented from design development and prototyping to full roll-out, ensuring the integrity of the design is maintained all the way.
The strategic research Briggs Hillier carried out for adidas, was comprehensive, clearly presented and overall exceeded our expectations. The findings not only highlighted valuable new insight, but also provided hard evidence to support planned strategies. What sets Briggs Hillier apart is their ability to combine strategic research with their in-depth knowledge of wholesale retail, to deliver creative branded space that delivers the needs of both brands and retailers.
Barry Moore - Director, Brand Marketing - adidas
Over the last 15 years, Briggs Hillier have played a fundamental role in the creation and the roll-out of schuh store concepts. More recently as the designers behind the award winning ‘schuh kids’ store concept, Briggs Hillier have always demonstrated a deep understanding of the schuh business and the need to combine creativity with practical requirements to achieve commercial success. Throughout the last 15 years Briggs Hillier have grown as a business alongside schuh and are a trusted and valuable partner who consistently deliver a high standard of work.
Scott Renton - Head of Store Development - schuh
Briggs Hillier have an ability to get in between the lines of a brief and apply solid, practical retail solutions. Their diverse and talented team places them in a unique position of being able to work across a number of different fascia types, while addressing each of their individual creative and operational needs. Drive and commitment is a culture at Briggs Hiller and working with them feels almost like an in-house team who share the common goals of the business.
Chris Rowan – COO - Blacks
I would like to thank you in the name of our whole company, for all your support and contribution to developing HENDERSON. Throughout this common project on the HENDERSON store design you became like a family to me. All of us here felt your high professional and human attitude, we loved your wise ideas, hints and suggestions. Your Company is really a great professional partner. Thank you!
Alexander Moroz - Vice President, COO - Henderson
A strategic thinker with a deep understanding of brands and shopper behaviour, Jenny leads our insights and marketing team. Behind many of our research projects, Jenny’s experience and thought- provoking insight is highly valued by clients. Jenny is also responsible for the direction and development of the company and works to promote the Briggs Hillier name around the world.
A highly respected creative with a balanced visual and commercial approach, Adrian spearheads our creative team. He has a unique ability to ‘get inside’ a brand, forging strategic design direction and seeing it through into effective retail design solutions. As the driving force behind many of our renowned projects, Adrian regularly travels international retail markets and has built a vast, invaluable, retail knowledge.