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Store of the future

With over 375 stores, H.Samuel is the number one mass market jewellery retailer in the UK. We have created their ‘store of the future’, embracing a broad customer base, creating strong category definition and brand differentiation in store and providing a clear customer journey, helping H.Samuel to retain their top position.

Award winning schuh kids

After working closely with leading UK fashion footwear retailer schuh for over 15 years, they asked us to design a new format; ‘schuh kids’. Winner of the ‘Flagship & Store’ category in the 2013 POPAI Awards, the concept sits happily alongside parent store schuh, while retaining it’s own unique identity.

Store concept for roll-out

With over 100 stores in the UK and overseas, schuh are a leading retailer of branded fashion footwear. In the last 15 years we have created three generations of store concept for schuh, together with rolling out the concepts to multiple locations throughout the UK.

Technology Centre

For the 5,000 square foot technology centre in Harrods, we created a retail concept that presented a variety of leading computer and personal technology branded products as ‘lifestyle stories’, all under the umbrella brand of Micro Anvika. Features included a Samsung home entertainment zone and dedicated HP area.

Retail identity for ‘Go’

Following a global pitch, we were appointed by Etihad Atheeb Telecom to create a new retail identity for telecoms brand ‘Go’. The project involved creating flagship store concepts in Jeddah and Riyadh and developing a consistent design language for application concessions, shop in shop, kiosks and showrooms, bringing the benefits of GO broadband services to life.

Luxury Health Club Stores

Specialising in providing athletes with clothing and equipment to achieve their sport and fitness goals, FitCo stores are located in many of the UK’s leading luxury health clubs. We created the store environment to clearly communicate product categories and bring the broad range of products to life, including specialist footwear, clothing, swimming, tennis and accessories.


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