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Premium Store Concept

Henderson are a premium menswear brand and retailer with over 160 stores throughout Russia. The new store concept we have created captures the Henderson ethos of ‘affordable luxury’, facilitating exceptional customer experience and clear differentiation between departments.

Award winning schuh kids

After working closely with leading UK fashion footwear retailer schuh for over 15 years, they asked us to design a new format; ‘schuh kids’. Winner of the ‘Flagship & Store’ category in the 2013 POPAI Awards, the concept sits happily alongside parent store schuh, while retaining it’s own unique identity.

Store of the future

With over 375 stores, H.Samuel is the number one mass market jewellery retailer in the UK. We have created their ‘store of the future’, embracing a broad customer base, creating strong category definition and brand differentiation in store and providing a clear customer journey, helping H.Samuel to retain their top position.

Product Storytelling

Designed to create intrigue and to tell individual product stories, we created this event space for Reebok Classics. Each range is presented within exclusive ‘pods’ with an opaque front to build upon the ‘invitation only’ feel, arranged around an open preview area.

Luxury Health Club Stores

Specialising in providing athletes with clothing and equipment to achieve their sport and fitness goals, FitCo stores are located in many of the UK’s leading luxury health clubs. We created the store environment to clearly communicate product categories and bring the broad range of products to life, including specialist footwear, clothing, swimming, tennis and accessories.


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