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Retail Guidelines

In our role as retail brand guardians for technology giant HP, we have created over 20 sets of guidelines for distribution in more than 100 countries . Covering a broad range of subjects from branded space to merchandising and training manuals, the easy to follow guidelines support local teams in the drive for global consistency.

Award winning shop in shop

Winner of a ‘HP Circle Award’ for outstanding achievement, the highly flexible HP shop in shop has been rolled out to hundreds of locations throughout EMEA. Using minimal components, high-impact branded space can be created from a single table through to a large concession.

Brand store concept & roll-out

Based on a foundation of research and strategic direction, we created the design concept for HP brand stores in EMEA. Working with HP as a close retail partner, we proceeded to roll-out the concept to locations including Romania, Spain, Kazakhstan, Croatia, Serbia, Turkey, Russia and the Czech Republic.

Total Care Centre

Created to focus on delivering market leading after sales care to HP customers in a premium environment, we created the concept for the HP Total Care Centre. Following the HP ‘look & feel’ but facilitating unique operational requirements we implemented centres in Dubai, Istanbul and London.

Global store concept

Following a global pitch, we were appointed by HP Worldwide to create a HP brand store concept for roll- out across all markets. Following creation of the design concept creation and supporting retail guidelines, we act as consultants supporting local teams with the global implementation.

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