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Digital Launch Area in Harrods

Showcasing key looks and facilitating major product launches, the adidas digital launch area is a strong draw into ‘House of adidas’, Harrods. Controlled via interactive touch screens, shoppers can watch catwalks on full height screens, explore product details or locate ranges in store. The result is a powerful preview of adidas brands, enticing shoppers into the main retail space.

Interactive Branded Spaces

The interactive branded spaces we have created for adidas within the new JD flagship store on Oxford Street include football, Originals, Superstar and Flux. Technology is an integral element of the branded design and includes innovative, interactive touchscreens to encourage shoppers to immerse themselves in the adidas brand.

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