IKEA Planning Studio
IKEA has launched its first inner city ‘Planning Studio’ on London’s Tottenham Court Road marking a significant milestone in its ambitious new approach.
As part of the retailer’s strategy to remove their reliance on big-box stores situated well outside of major towns and cities, the furniture retailer plans to focus instead on smaller urban outlets.
The London store specialises in kitchens and bedroom storage, offering customers an ‘easy and convenient’ way to browse, plan and order furniture.
The studio focuses on providing shoppers with advice and inspiration through interaction with staff members. Customers are able to plan their rooms with 3D tools or book an appointment for one-to-one time with expert staff instore. Each appointment of 1 or 2 hours takes place in small open plan offices on the second floor of the store. Delivery and assembly services are then arranged for a time convenient to the customer.
“Our new city centre approach brings IKEA into the heart of London and is designed to complement our larger stores and digital offering, so customers have a wide range of choices that suit their needs and lifestyles,” Ikea’s London city centre market leader Jane Bisset said.
Source | Retail Gazette