Digitally bringing product to life

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HP

Working closely with HP EMEA to raise the profile of state-of-the-art computing and printing products across the region, we have developed an interactive digital in-store experience. Designed to create ‘wow’ in-store, it is a place where shoppers are entertained, inspired and can experiment with new products.

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As shoppers interact with informative content, digital reactions are triggered creating surprise and delight

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Retail Guidelines help HP’s wholesale partners to create best-in-class customer experiences

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THE JOURNEY TO DESIGN THAT WORKS

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