The newly opened flagship reflects the spirit of the city with a conceptual use of light and geometry.
Japan may no longer be Asia’s biggest luxury market, but the maturity and sophistication that’s demonstrated by consumers here, continues to entice fashion’s upper echelon. The opening of Bottega Veneta‘s new flagship store in Ginza, one of two areas in the Japanese capital where luxury brands tend to huddle together, should be seen in this light.
The store occupies a six-storey building with a façade clad in 900 sqm. (9,688 sq.ft.) of silver panels that collectively mimic Bottega Veneta‘s trademark intrecciato technique. In slight contrast, the store interior includes nods to Japanese culture, featuring local elements, such as Kyoto White plaster, Tamo timber, and a local Japanese rock that was used in the Edo era, across the 800 sqm retail space.
There is plenty of Italian elements too by way of various kinds of Italian marble, captured mostly by display tables and cabinets. The store is furnished by Giò Ponti and Gianfranco Frattini, two greats of Italian furniture design, and pieces of Bottega Veneta‘s very own home collection. The new flagship store carries the brand’s full range of men’s and women’s ready-to-wear, footwear and accessories. For V.I.P. clients a private shopping salon is readily available on the fifth floor.
Source | Superfuture