Nike

The new Nike running store at the Princesshay Shopping Centre in Exeter, is a joint venture between two of the most respected brands within the running sector; Nike and running specialist Sweatshop. The striking new store concept takes inspiration from running in the urban environment, with materials including exposed breeze blocks and a pumped polymer floor with abstract sports hall markings. ‘Bleacher boards’ clad a dramatic feature wall that extends from the ground floor through the stair well to the first floor where it becomes a ‘history wall’ highlighting key historical achievements of both the Nike and Sweatshop brands.

But this is a store that offers something extra to shoppers: it provides a complete running experience. A ‘Running Lab’ in store utilises gait analysis technology to accurately analyse each individuals running style in order to match them with the appropriate footwear and a feature area is dedicated to the iconic Nike+ running accessories. The store is an integral part of the local running community, and acts as a base for a local running club and provides a community board for runners to display information about organised runs, social events and latest news. Local runs are organised using the store as a start and end point, with lockers provided in store for runners to leave their belongings.