ALL SYSTEMS 'GO'

The first GO flagship store is now open on Jeddah’s prestigious Tahlia Street, Saudi Arabia’s equivalent to London’s Oxford Street.

Atheeb Telecom appointed Briggs Hillier to create a brand new retail concept for their recently launched brand ‘GO’. The GO brand is able to provide the population of Saudi Arabia with instant access to ‘WiMAX’ wireless broadband within their homes and businesses without fixed lines or cables.

Shoppers are taken on a journey of discovery across the 4 floors of this dramatic store, through various zones which are defined by end use, such as Home, Business, Gaming, Download and Learn. Zones encourage shoppers to download music, stream video, play games online against people in different countries and set up wireless networks and home entertainment systems.

In addition there is a cafe at the heart of the store and an auditorium where product tutorials and exclusive product launches are held, which helps to create a community of regular visitors to the store.